Hi, I'm Anna.

I'm a product designer based in Salt Lake City. Before design, I spent ten years in the beauty industry as a stylist, a front desk coordinator, and a salon owner. I was on the receiving end of bad operational software, where one small tool error could cost a business thousands of dollars. Four years into designing B2B and enterprise SaaS, that's still who I design for. Practitioners with high stress, high impact roles.

Enterprise product designI have 4 years of experience designing end to end for compliance professionals, auditors, and project managers, from net new features to fixing the ones already in front of users. I'm most drawn to edtech, healthcare, and SMB tech, because those are the fields where I empathize with the users fastest and where the work feels the most inspiring.

From beauty to designMuch of how I design today was shaped during my decade in beauty. I learned to ask a lot of questions before I propose anything, to stay honest but diplomatic when I think a direction will cause problems, and to keep my ego out of the work.