Hi, I'm Anna.
I'm a nature enthusiast and product designer based in Salt Lake City, Utah. I find myself most energized by high-stakes, ambiguous problems, whether that's climbing a mountain or untangling a complex user problem. That same drive fuels both: a mountain doesn't care about your plan, and neither does a messy product problem. I'm empathetic, honest, and pragmatic. I build alignment through consistency, making confident calls with or without complete information, and moving fast without sacrificing craft. My work is research-backed, human-centered, and accessible. Outside of work, you'll usually find me chasing the same kind of challenge in the mountains, always aimed at leaving things better than I found them.
B2B SaaS designI bring four years of experience designing seamless experiences for various B2B SaaS tools in industries such as project management, and compliance.
From beauty to designBefore design, I spent ten years in the beauty industry learning how to read people and translate complex needs into real, feasible solutions, even when people couldn't articulate those needs themselves. That's where I built the foundation of how I approach every problem today: perceptive and solution-focused.